It started with one coffee. And a brutally honest conversation.
Marc wasn’t looking for advice. He was just looking to get some air.
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Two launches, a backlog of post-mortems, and an exec team that rewarded speed over strategy. Marc was on the path to burnout.
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So when an old marketing colleague invited him for coffee in rainy Vancouver, Marc jumped at the chance.
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Nothing fancy. Just banana bread, cappuccinos, and a simple question...
“No really, how’s it really going?”
What followed wasn’t small talk.
It was a 90-minute impromptu workshop about budget battles, data chaos, and the quiet pressure to act like you’ve got it all together.
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Marc’s friend just nodded. “Man, I thought it was just me.”
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They met again.
Then brought another marketing leader.
Monthly coffee meetings. No decks. No pitching. Just the promise to be honest and authentic.
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And every time, they each left with a new insight, and the relief of not feeling so alone.
What originally was "just coffee" turned into problem solving sessions.
Over time, coffee chats became something more formalized. A mastermind (or what is also called a peer advisory group), a support system for people leading marketing teams in the real world.
Where it was okay to say, "I’m stuck. Has anyone else dealt with this?” and hear, “Here's what I tried that eventually worked.”
The group felt like a roundtable of experts all helping each other solve challenges.
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The group swapped playbooks. Stress-tested ideas. Shared lessons and got even harder questions in return.
It was the kind of pushback Marc used to pay coaches for, except it came from real people with real-world experience, not theoretical frameworks.
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More importantly, it reminded Marc that leadership isn’t about having all the answers.
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It’s about asking better questions. Asking them out loud. In good company.
About Marc
Marc Bitanga
Founder, CMO Haus
Marc Bitanga is an accomplished marketing executive and experienced leadership coach and facilitator.
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Throughout his career, Marc sought out community to help him solve some of the biggest challenges he faced.
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Marc is a career marketing leader with 20+ years of experience and has held Director and VP roles. He's led marketing teams for brands like SAP, Electronic Arts, Dialpad, and Hootsuite.
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He’s led global marketing teams across three continents. Run multinational campaigns. Launched products in Mainland China. And hosted one of the world’s largest virtual conferences—with Microsoft execs headlining the stage.
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Beyond his corporate roles, Marc has also served as a leadership coach and facilitator with organizations such as The Coaching Studio and TEC Canada, a peer advisory group for CEOs.
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He’s faced the same challenges many marketing leaders know all too well.
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What got him through?
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The community he built around him.
Our Mission
Help marketing leaders feel less isolated by building valuable relationships to become more confident, capable and ready to make an impact.
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